CRYPTID COAST
A cross-platform storytelling universe centered around a fictional coastal region teeming with local legends, cryptids, hidden histories, and uncanny phenomena. The tone blends nostalgic adventure, regional folklore, conspiracy, and DIY investigation.
Apparel & Merchandise
The first point of contact. Shirts, patches, stickers, hats, and zines designed like contraband or bootleg local gear. These act as both fashion and in-world artefacts replicas of what the characters might wear, find, or create themselves.
Print Media & Ephemera
Zines, conspiracy maps, redacted files, postcards, newspaper clippings, school essays about cryptids. Print becomes evidence—scraps of a larger puzzle that can be physically mailed, traded, or hidden in plain sight.
Short-Form Video Content
Cryptid sightings, intercepted broadcasts, corrupted PSAs, found footage reels, or faux tourism ads. Perfect for reels, TikTok, or Instagram—these videos serve as lore drops in disguise.
Narrative Show or Series (Long-Term)
An episodic show or animated series built around the characters and myths of the coast. This anchors the deeper narrative arcs and legitimizes the wider world.
Collectibles & DIY Toys
Limited-run figurines, cryptid miniatures, or build-your-own kits (e.g. clay model + case file). These lean into ‘kid with a backpack investigating weird stuff’ energy and blur the line between fan merch and in-world contraband.
ARG/Community Interaction
Puzzles, QR codes, secret drops, ciphers, and clue-based rewards that drive engagement and give super-fans deeper access. The audience becomes part of the myth-building blurring creator and observer.